Native Instruments Sale Extravaganza

[Mikeybabes]

It seems that a slight boo-boo was made by an NI website developer earlier today.

Apparently, someone managed to create a site wide 66% discount on everything, including hardware, you know, as you do.

Of course, when word of this got out, there appears to have been a slight spike in sales, and it seems they have sold all the hardware they had. And then some.

And also rather a lot of products from third party developers, which might be a little embarrassing, if not expensive.

Apparently, Urs from U-He confirmed that this was not intentional. He managed to find the perfect adjective to describe the event. It was, he said, a fuckup.

I'm sure there is going to be much wailing and gnashing of teeth. I advise all canny investors to move rapidly into Popcorn shares, which are likely to spike upwards during the inevitable public Enquiry at VI-C.

[GR Baumann]

6:30 am, in Germany, no longer.

[Geoff Grace]

Here's a statement from Native Instruments:

Hi everyone,

Thanks for bringing the issue to our attention. We had a temporary pricing error in our online shop from 3 am to 2:30 pm last Sunday, September 3. This error caused nearly all products to be discounted by over 60%. Once we became aware of the issue, we identified the root cause and made the necessary fix.

If you purchased software products during this timeframe, your order will remain unaffected. We recognize that these orders have already been fulfilled and we respect the fact that you may have already installed and used them in your projects.

Unfortunately we cannot honor the prices on any hardware orders that were placed during this period. We sincerely apologize for any inconvenience and disappointment this might cause. These orders will be cancelled and we have begun to issue the refunds. This may take a few days to arrive depending on your payment method. As a gesture of goodwill, we are offering all affected customers a 10% voucher for future hardware purchases which will be sent out via email today. We know a situation like this can be frustrating and we appreciate your understanding. Looking forward, we can assure you that we have adjusted our process to prevent such errors in the future.

If you have any questions about your order, please reach out to our Customer Care team here: https://support.native-instruments.com/ ... 0000092537 I'll be closing this thread as the matter pertains to specific order details, which are best addressed by our dedicated support team.

More here.

The pricing error sale was never available for US customers. (Most of us were asleep when it occurred anyway.) It makes sense that Native Instruments would refuse to sell hardware at a loss. I'm not surprised to see them honor the software sales, but they may have to make some amends to their third-party partners.

Best,

Geoff