Exit Soundwide, enter.. Native Instruments

[Guy Rowland]

Are we all keeping up?

iZotope's audio production software has always relied on innovation and teamwork to bring you the absolute best experience. Today, we're excited to let you know that our next chapter is all about keeping that awesome promise of ingenuity and collaboration alive and kicking.

iZotope, Brainworx, and Plugin Alliance are becoming part of Native Instruments!

What does this mean, exactly?

This move will help us create a seamless and consistent experience for customers that use iZotope, Native Instruments, and Brainworx products.

We’re working towards a future where you can:

Use one unified login for your accounts across our brands, so you don’t have to remember multiple sets of login details

Utilize Native Access as the preferred destination for installing and authenticating a broader range of products, reducing the need for multiple product installation tools

Get access to one Customer Care center to get the support you need, across all product lines

Visit a one-stop Shop and discover all the products across our brands, including all your loyalty offers and upgrades in one place

Explore more tightly connected experiences and technologies across our products

This year, you can expect to see:

More iZotope products available in Native Access (and more Brainworx products early next year)

More educational content and stories featuring iZotope and Brainworx products on the NI blog and social media channels

More cross-brand integration, ranging from product features to new product bundle offers

As a complementary marketplace featuring many third-party plug-ins, the customer experience at Plugin Alliance will remain distinct, but we will continue to coordinate sales and special pricing throughout the year, just like we’re doing now with our Summer of Sound campaign.

What about Soundwide?

Some of you might remember back in 2022 when iZotope, Native Instruments, Plugin Alliance, and Brainworx came together as a group called Soundwide. While the spirit of Soundwide lives on — our brands coming together to empower creativity — the Soundwide name wasn’t as familiar to our community.

With that in mind, we made the choice to move forward with a brand that more people know and love: Native Instruments.

What’s next?
Keep an eye out for more updates about how we’re growing together as Native Instruments. We also have some amazing product releases planned that we think you’ll want to hear about.

P.S. Right now, we’re all celebrating Summer of Sound together, with 50% or more off all software and plug-ins across iZotope, Native Instruments, Plugin Alliance, and Brainworx.

https://www.izotope.com/en/learn/izotop ... -news.html



Incidentally, Moog joined inMusic this week, who own a plethora of brands including Alesis, BFD, Denon, M-Audio and SoniVox
https://www.musicradar.com/news/moog-inmusic
https://www.inmusicbrands.com/

[Tanuj Tiku]

May be I am getting older but the first exciting point is having a single point of log in.

It never got better past that

[wst3]

I do not find the prospect of all these brands consolidating to be reassuring in any way. A single login is fine, but not worth the potential loss of some really fine products. I understand the allure of economies of scale that none of these companies could have imagined on their own, but at what cost to us, their loyal customers?

[Guy Rowland]

I do think early evidence of the Soundwide / NI partnership is that they're not exactly heavy on the R&D. While NI are still producing some lovely Kontakt libraries like Lores and their guitar series, there's an awful lot of treading water across their catalog, the endless Play series libraries and expansions excite few. It's even more stark with iZotope, whose R&D has fallen off a cliff.

On the one hand there will be incredible deals to get folks in the game at a high level. But long term, I wonder if newer, leaner and smarter companies will usurp this goliath.

[wst3]

On the one hand there will be incredible deals to get folks in the game at a high level. But long term, I wonder if newer, leaner and smarter companies will usurp this goliath.

That is the hope, isn't it? It requires patience, but it will happen. Look at what happened to JBL, Crown, AKG, and Lexicon after Harmon gobbled them up.